What is a Virtual Demonstrator?

A virtual demonstrator is a room that takes the user into a simulated world, where he or she can use and experience new technologies in close-to-real circumstances.

The virtual demonstrator features the following:

• 360 degree display of 3D environments that surrounds the users;
• theatre surround sound;
• interconnectivity with real devices (for example, cell phones, GPS devices, and computers);
• interconnectivity with an innovation show case;
• software that simulates environments, artificial characters and specific scenarios; and a
• industrial acting stage.

Supporting this immersive area is an observation station, where the reactions and behaviour of users in a test situation can be monitored.

The demonstrator as a tool that supports innovation has many uses; it can serve as

• a test bed;
• a usability lab;
• a training facility; and
• a technology showcase and playground.

The virtual demonstrator will make many of the tenuous ideas of new technology explicit, and so help reduce the number of unknowns that characterises innovation before it is taken to market.